[about me]
seriously, lets do
some COOL sh*t:
​creative brand partner with 7+ years inside high-growth FMCG challenger brands, shaping creative strategy, building community and scaling brands
"I help brands find their edge, show up consistently, and educate the consumer."
Brands don't need more jargon, more frameworks, or AI writing captions. They need clarity, energy, and teams that actually connect with the humans on the other side of the screen and shelf.
I've spent the last few years seeing what happens when you show up IRL and online in ways that actually matter. I’ve led brand teams in fast-moving startups and now work as a fractional brand partner for founders, teams and agencies who want to build something bold. From brand strategy and positioning, ATL and POS, social content and awareness campaigns, to the systems that make it all actually work.
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Life's too short for boring marketing. If you want to do cool shit (seriously), let's talk.
featured:
Doing cool sh*t, seriously.
The best brands don’t take themselves too seriously, but they do take people seriously - much like myself. Let's cut through all the jargon, over-complication,
trend-chasing and actually connect your brand with real humans.
some of the brands and communities I've had the pleasure of building:
MOJU Drinks
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​Part of the core team that grew MOJU from £5m to £25m revenue, increasing household penetration through education-led marketing that helped bring functional shots into the mainstream.
Led nationwide sampling and activation, supported brand partnerships, content strategy alongside end-to-end ownership of brand assets from POS in retail, to activation vehicles, events and trade shows.
XOXO Soda
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Brought in to build and scale the brand end-to-end, setting strategy, sharpening identity, and growing both team and culture to support its rapid growth.
Led brand across multiple markets, supporting international retail launches with ATL in the Netherlands, while building a distinctive UK presence through OOH, partnerships, culturally led activations and relaunching the DTC website to drive growth across multiple channels.
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Step By Steppers​
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I created Step By Steppers around the power of community, movement and mental health. Founded as a passion project after I lost my dad to cancer in 2023. Bringing people together through running for connection and solidarity.
SBS is a values-driven community, working with multiple charities and brand partners to spread the message, raise awareness, and make movement feel more accessible and inclusive.
get to know me:
Shoe Dog (again).
Phil shot his shit - gotta admire it.
what i'm reading at
the moment:
what i'm listening to
atthe moment:
Swimming Paul. Class summer vibes.
