
[services]
ways of working:
use me however you need - my ways of working depend entirely on your goals. From fractional brand lead, to campaign work and high-impact sprints, consultancy to cultural and creative workshops:
fractional brand leadership:
senior brand direction without the full-time hire.
For brands that need leadership, momentum and energy - without hiring full-time. I work closely with founders and teams to define brand direction, sharpen positioning and ensure creative and commercial efforts stay aligned. This is hands-on, accountable leadership, not arm’s-length consulting.
Includes:
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brand strategy + annual/ quarterly planning
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positioning, messaging and creative direction
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leading internal teams and external partners
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channel alignment across retail, DTC and campaigns
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clear priorities, faster decisions, less noise
Engagement style:
Ongoing partnership, typically ~2 days per week.
TL;DR:
what i don't do:
vanity metrics - buzzwords without backbone - busywork - decks that never leave the deck
pricing:
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​​Every engagement is shaped around what you’re trying to achieve, how fast you want to move, and the level of involvement needed, rather than set packages.
Most engagements will fall into one of three formats:
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Ongoing retainers at a monthly rate: fractional leadership or longer programs
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Fixed-scope projects at an agreed cost: campaigns, activations or workshops
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Advisory retainers with set cost
Not sure what the right setup looks like? Let’s talk it through. I’ll recommend the most sensible approach - even if it means pointing you elsewhere.